10+ years experience in developing successful strategic marketing and communication plans and lead generation programs: 
 

• Market positioning

• Market and competitive analysis 

• Proposal development

• In-bound and out-bound marketing activities and partner/ channel marketing. 

 

Specialties
 

• Identifying target audiences and personas
   

• Developing content and content strategies for every step of the buyer's journey
   

• Creating and directing email campaigns,   social media and display advertising

     campaigns 
 

• Using website analytic tools across various

     channels (Google Analytics & Adwords,
     WebTrends) to ensure successful lead gen
 

• Communicating and liaising effectively with executive, technical, business-oriented, end-user stakeholders, and outside creative agencies

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